Whoever stops on this line is your client. That’s the targeting.
People collecting free advice from five firms never reach your calendar — the platforms learn to find clients ready to engage instead.
What happened, what they’re afraid of, what matters most to them — the kids, the home, the finances — then a booked consultation with your firm. Deposit on the call.
Your lawyers spend their time with clients who are serious, prepared and ready to engage — with the call recording and AI grade attached to every booking. You pay per show — when the client walks into their consultation, never for clicks or ad spend.